I recently had my eye caught by Diesel‘s recent ‘Be Stupid’ campaign as I walked past their Leeds store.
They’re basically championing being silly over being smart, with clever, irreverent photography. Like so…
How good is that? One of those brilliant photos I wish I’d thought of.
Not an outstanding image, but a brilliant moment and sentiment that made me smile.
I love the idea behind all of these
I love how they’ve caught fun in amusing every day places.
An image can say a lot.
A cool idea, smartly executed.
This could well be my life’s motto! Another would have to be:
“To discover new oceans, you need the courage to leave sight of the shore”
…which could easily be reworded as follows:
Good work Diesel for such a downright silly campaign!